Schachman was watching a presentation from Professor Blake Johnson of Cardinal
Solutions and was impressed with the work they had done. She reached out to get a
plan started for the Bay Community Health Clinic.
Because it was a student-led organization, Cardinal Solutions was a great learning
opportunity for everyone involved. Kelly Sievert, graphic design student, was
responsible for creating marketing material from printed signs to a bus wrap. She
says, “I enjoyed creating materials that were printed and visible on the walls of the
clinic. It was a unique experience to go in-person and take measurements for my
Schachman worked with students in graphic design, technical writing, and business
to create a new name and marketing materials for the clinic. When meeting with these students, Schachman had to rethink her mission and vision for the clinic. She says, “We
hadn’t had those conversations before, and it forced us to go back to the drawing
board. We had to think through what we wanted to accomplish.
The design proposal for a bus wrap marketing the Health Clinic.
Getting involved with Cardinal Solutions helped the clinic be more visible to the
community. Once the web presence and the marketing campaign were established,
the clinic saw around 400 patients who were regularly getting care. Schachman
says, “Cardinal Solutions helped us craft our message and get it out to the
community. It helped turn things around; it made us a viable clinical placement