Work included the backdrops for tradebooth displays.
After meeting with Johnson, Kennett was put in touch with a variety of students in
Cardinal Solutions. He worked with graphic design and technical writing students
to complete an assortment of promotional material.
In addition, Kennett worked closely with marketing students to do competitive
analysis for his product. The market research allowed him to create promotional
ideas and design for a target audience. Kennett says, “This process worked well for
me. I got a lot of good ideas from both students and faculty in Cardinal Solutions.”
Cardinal Solutions helped Kennett put together all the materials he needed to
jumpstart his business. They were able to provide a variety of marketing material:
• Brand Standards Manual
• Online Sales (Ecommerce)
Kennett says, “I would have never been able to start my business without the help
of Cardinal Solutions. I got to collaborate with students while creating a product I
was proud of. It was an enjoyable process.” ■