Case Studies:

Discover Great Lakes Bay

The Cardinal Solutions helped brand our region as the Great Lakes Bay though the design of a logo and brand, website, videos, and social media to promote the Discover Great lakes Bay event.

The Discover Great lakes Bay Logo

Musico Lessons

The Cardinal Solutions restructured the Musico Lessons unique approach to teaching music and structured it as an app. They also built a new website and logo/brand.

Photo of Domingo Vasquez, founder of Musico, working with a student.

Fresh Aire Samaritan Counseling Center

The Cardinal Solutions team built a new website and logo/brand. The work included a usability study on the new proposed site.

The new Fresh Aire Logo

Bay Community Health Clinic

Cardinal Solutions research lead to a new name for the clinic (from the University Clinic to the Bay Community Health Clinic). We also produced a logo and brand, and signage for the building. We also proposed website design, app design, and bus wrap.

Sample of design work done for Bay Community Health Clinic

JIB Box

To help this new company get started we provided marketing studies, industrial design, a new logo/brand, videos, trade booth display, and e-commerce website.

Still of JIB Box video, also displaying JIB Box logo

Covenant HealthCare Partners

The Cardinal Solutions team researched both client and user needs, then structured, designed, and programed the MFSM app. The final app is available on both Android and iPhone platforms.

Screenshot of the Covenant HealthCare Partners website

Marshall M. Fredericks Sculpture Museum

The Cardinal Solutions team researched both client and user needs, then structured, designed, and programed the MFSM app. The final app is available on both Android and iPhone platforms.

Screenshot of the Marshall M. Fredericks Sculpture Museum app

Problem Solving Maps

Cardinal Solutions produced multiple Problem Solving Maps Math (PSM) Workbooks that help young learners understand math, under the direction of Prof. Danilo Sirias, inventor of PSM. The Problem Solving Maps approach to math is applicable to all forms of math. Much of this work was grant funded and required complex teams of faculty, staff, and students to complete.

Cover of Problem Solving Maps Math Workbook for White Pine Middle School

Salle O’Neil Site & Brand

Cardinal Solutions designed the logo and brand identity for Salle O’Neil and her company, then structured and provided the text and imagery for the new company site.

Screenshot of the Salle O’Neil website

SVSU Chatbot

Cardinal Solutions provided the initial proposals for an SVSU Chatbot in app or web format. Once the system was chosen, we provided additional support by populating the chatbot standard answers and building animated gifs/videos.

View of Chatbot on screen

SVSU Website Program Pages

This new section of the website was built to make it easier for potential students to understand the various majors and minors (programs) available at our university. Cardinal Solutions proposed the structure and rational for the new site pages, gathered information relative to numerous majors, and designed and programed the working program page samples that the university followed as the standard for all current program pages.

Screenshot of the PTW program page designed by Cardinal Solutions

Women of Colors Social Media

Cardinal Solutions researched the many attributes of Women of Colors services and organized them into several social media messages set to a calendar year. Each program featured a social media message overview of the program, introduction of the program leader, and success stories that came from the program. All of these messages run automatically on Twitter, Instagram, and Facebook via Hootsuite.

Sample of the social media graphics made for Women of Colors
Cardinal Solutions Logo
“Cardinal Solutions brings students of various majors together to solve problems for local businesses and non-profits. This program seeks to improve higher education, and our communities.”

– J. Blake Johnson

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