Cardinal Solutions helped Covenant HealthCare Partners write a mission and vision statement that would be unique to their brand. They also created a new logo, website, and branding content for the organization to use. The team was challenged with staying true to the brand’s partners by using the required colors and typography but were asked to produce something that would promote them as a separate service.
Photography was provided by Mandy Brown and Ruby Lee Hotelling, Cardinal Solutions Specialists.
By the end of the term, Covenant HealthCare Partners had all the materials they needed to
promote themselves to physicians and patients in the community. Many of the involved
physicians have been directly impacted by these changes and have been excited to be included in such an important project.
Cardinal Solutions has made a lasting impact on the brand identity of Covenant HealthCare
Partners through the hard work of faculty and students. Dr. Shanker, a physician involved in Covenant HealthCare Partners, says, “It’s fantastic to have a platform to showcase how we can support our physicians and patients.” The website and branding material can be seen today. Cardinal Solutions has continued working on projects with the organization to improve its success. ■