The new website was designed by Colin Mealey, SVSU Graphic Design Major, and Cardinal Solutions Specialist.
Team
When working with Cardinal Solutions, Vasquez was able to brainstorm with other students and professors in multiple areas of study. Graphic design students were able to produce a new logo, which was then registered as a trademark for Music. Brian Raymond, graphic design major, designed a new logo and branding identity for Music. He also worked on the first iteration process for a mobile application. Raymond says, “It was a nice blend of creation and calibration that landed us on a solution and product that both the client and Cardinal Solutions as a whole were happy with.”
In addition, students created letterhead, envelopes, and a website for Vasquez. He then worked with technical writing majors to produce marketable literature for the website. During the design process, Vasquez met with marketing professors and students to create a business plan for Music. He says, “They did a ton of work and gave me great advice. Some things you feel so passionate about, you have to make it work.”
Solution
In addition to the design materials created through Cardinal Solutions, they were
also able to create a mock-up of an app for Vasquez to take his business to the next
level. He was given a booklet with multiple marketing materials to set him up for
success.
Vasquez says, “Working with everyone was the best experience. They were so
passionate about what they do, you can tell the students cultivate creativity and
open-mindedness.”
Our proposal included a working app mock-up, which applies the Musico system to the screen. The foundational research into the app was done by Lina Davis, SVSU Graphic Design Major, and Cardinal Solutions Specialist.
Result
Cardinal Solutions was able to provide Vasquez with business materials that make
him confident in his services. He comments, “As a business owner, having
something professional makes me feel more confident and happier. It can affect
customer decisions.”
Vasquez has noticed a significant increase in visitors on his website since working
with Cardinal Solutions. His next goal is to work on developing the app to help
students access materials on the go. Vasquez says, “Cardinal Solutions has opened
a lot of doors for me. I recommend them to anyone who will listen.” ■
